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Does your digital presence do your business justice?

Turn your world-class experience into cinematic films that drive bookings for Waiheke tourism, adventure, and hospitality brands

Shots in a row show a place. A story gives people someone to follow.

eRides Waiheke: their origin story

Anyone can rent out an e-bike, but with 14,000+ views this film separates Waiheke eRides from competitors by showcasing the grit and authenticity of the founders. It builds trust and makes tourists want to buy from them.

Every place has a story. Here are a few more we’ve found.

Talking Tree Hill - a Day in the Life

A day at Talking Tree Hill, a nature-based school on Waiheke Island, told through images and music. From singing circles and tree planting to fire-lighting and mudslides, this film lets families feel the joy of learning in nature before they ever visit.

If you offer an experience, a film like this lets people feel it before they arrive.

Osher’s Journey - Origin Story

Osher is a healer whose work is deeply personal, this film lets her story reach her audience. It builds trust a list of services alone can’t, people feel they already know her.

Every founder has a story. Told well, it becomes your most powerful introduction.

eRides Waiheke - Five Bays Ride

A ride around Waiheke's northern bays on an eRide, told through images and music alone. More than 30,000 people have watched this journey film, and it lets visitors feel the day before they book it.

Show people the experience, and they want to be in it.

One story, made for everywhere your guests are looking

A hero film

A landscape film for your website and booking pages: the one that tells people who you are.

Social cut-downs

Short versions for Instagram, Facebook and ads, including vertical cuts for phones.

Aerials

Aerial drone perspective that shows your place in a new light.

Photography on request

Stills from the same shoot, for brochures, listings and press.

Two vertical social media frames side by side: cyclists on a winding road through Waiheke bush, and riders on a palm-lined street, with eRide Waiheke branding
Two cyclists wearing red helmets ride bicycles on a green bike path.
Cinematographer Mark Lapwood kneeling with a camera on the beach at Ōhope at sunset, filming for Netflix

Behind the camera

Twenty-five years filming the world. Now bringing it home.

Pure Soul Films is led by Mark Lapwood NZCS ACS, a Waiheke Island cinematographer whose work has been commissioned for Netflix, National Geographic, the BBC, Discovery and UK Channel 4.

Testimonials

“Mark cares, treating each project with the respect it deserves, no matter the budget or subject matter.”

Briar March

Summer’s on its way. Shall we find your story?

A free 20-minute chat about your place and your guests. No pitch.